Our Philosophy

Back 40 Internet Innovators is different from most computer support companies. Find out why we care (and why you should too).

The problem with computers today:

Computers are complicated, ever-changing, expensive, and do not come with an instruction manual. Each day, home and business users are becoming more and more reliant on their computer systems, their data, and their networks. Most of us don’t understand how computers work, are never trained on how to use them, and don’t have an easy way to get answers. To make things worse, product customer support is at an all-time! Even worse, a typical support phone call involves 30 minutes of hold time and an overseas conversation with an unskilled call center worker. <sigh>

The Back 40 Internet Innovators Solution:

We call it Back 40 Internet Innovators for a reason – we want to help you understand and take control over your computer. We don’t just fix problems, we explain why they happened and how to avoid them in the future. We take pride in teaching as we work so that you can feel comfortable with your computer systems. Our clients finish our sessions with a new sense of security and competence. This is a unique approach in the computer industry, and our clients absolutely love it.

Our Staff – The Anti-Geek:

We provide premium, personal, local support to our home and business customers. All of our staff are extremely knowledgeable, with years of real experience. Unlike our corporate competitors, we don’t take unskilled staff and make them memorize a set of preconditioned responses. We take highly skilled and experienced technicians and teach them the Back 40 II way. Our staff are also friendly and personal. They all speak fluent English (as well as a few other languages), they all have good manners, and they all really like working with users and teaching.

Web sites That Work:

We take the same Back 40 II philosophy and apply it to our web site and identity work. We want our work to be personal and effective. We don’t just make cookie-cutter sites out of cheap templates – we hand code every site specifically for our clients. Before making a logo or a web site, we always sit down with the client and learn about their business, their needs, and their ideas. With this we can create sites that actually mean something to the client and to their customers. We believe in simplicity in web and graphic design, and we believe in easy navigation. We also take pride in our ability to create advanced sites with databases, Flash animation, Web 2.0 features, and more.